Category: Analytics

How to track only the first conversion per session with GTM

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In this guide, I will show you step-by-step how to track a conversion using GTM just once per session, even if the user converts multiple times. GA3 (Universal Analytics) used to track only one conversion per session. Unlike GA3, GA4 tracks each conversion that happen in the same session, so… Read more »

How to add ratings to SpreadSimple websites, step-by-step

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I'm a big fan of self-hosted tools, as they give us full control over code, privacy and data. When I needed to build a directory website from Google Sheets in a very short amount of time, I realized self-hosting wouldn't be possible. In the end, after much consideration, I decided… Read more »

How to track 404 errors with Google Analytics step-by-step

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Google Analytics can be used to track just about anything on your website. In this guide, you'll learn how to use it to track 404 errors on your website, as well as which pages are sending users to these broken links. There are 2 ways you can track 404 errors… Read more »

How to load scripts on user interaction in Google Tag Manager

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I've been recently looking for a solution to prevent certain scripts from firing unless the user starts interacting with the page. I initially planned to use the Scroll Depth trigger of Google Tag Manager (GTM), but found it to be unreliable. Why? Because this trigger does not actually check whether… Read more »